Want to take a step forward from the role of audience to BE part of our art practitioner? Here comes an opportunity you don’t want to miss K11 Art Keen Programme, which caters to current High-school students and undergraduates in Hong Kong, aspires to nurture young art enthusiasts to develop professional career in arts industry; have a comprehensive understanding of art appreciation and arts management; learn about the core principles and practical know-how of arts administrators, and to eventually enable local art sustainability. Don’t consider us as a conventional educational institute, though, apart from theoretical training, we provide also a wide range of field trip opportunities to participants to visit museums, cultural areas, artists’ studios and art events of the year to interact with artists and curators, gaining hands-on experience in the dynamic art scene.

If you are keen on taking part in the field of art and acquiring professional training, apply now —— let all your creativity unleashed!

Course Contents

  • Art Business x Art Trend
  • Art Marketing & PR
  • The Art Exhibition in Practice

Other Opportunities

  • Oversea Study Trip
  • Annual Exhibition
  • Opportunity for Internship / Art Docent*


Target: Student age 16 or above

Course Schedule

Year 2016 - 2017

Module 1 : Art Business x Art Trend

  1. How to Run an Art Business | Speaker: Judy Lam, K11
  2. Introduction of Visual Art Language / Visual Literacy and Contemporary Art | Speaker: Caroline Ha Thuc, Curator
  3. Discussion of works of Contemporary Art | Speaker: Laure Raibaut, Independent Curator
  4. Gallery Visit | Lead by: Angela Li, HKAGA


14:30 - 16:30
Every Sat

Module 2 : Art Marketing & PR

  1. Marketing for Arts: Campaigns and Case Studies | Speaker: Judy Lam, K11
  2. Art Market and Public Relations | Speaker: Mianco Wong, Mention PR Consultants
  3. How to adapt Art in retail business | Speaker: Gigi Cheung, K11
  4. Museum Visit | Lead by: K11 Art Team


14:30 - 16:30
Every Sat

Module 3 : The Art Exhibition in Practice

  1. Contemporary Art Projects Management | Speaker: Adriana Alvarez-Nichol, Puerta Roja
  2. Curator Experience Sharing | Speaker: Curator
  3. Exhibition Installation Process and Backstage at K11 | Lead by: K11 Art Team
  4. Art Fair Visit | Lead by: K11 Art Team


14:30 - 16:30
Every Sat
More about the speakers

Original Price:

Price per Lesson:
Each Module Package Price (4 Lessons):
Full Course Package Price (3 Modules, 12 Lessons):

Special Discount Offers for Klub 11 member / Artist Klub (Paid) member

Each Lesson / Module 10% off

Enquiry and Contact: E-mail: / Tel: 3118 8070

Apply Online